Skripsi S1

Record Data Skripsi S1
MhswID :
190301015
Judul :
PENGARUH COMPETITOR ACCOUNTING TERHADAP KINERJA ORGANISASI MELALUI KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING
Penulis :
UMMI AWALIA ROSFYAN
Abstrak :
ABSTRAK PENGARUH COMPETITOR ACCOUNTING TERHADAP KINERJA ORGANISASI MELALUI KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING Penilaian kinerja organisasi penting dilakukan pada sebuah organisasi termasuk UMKM. Tingginya kebutuhan dan permintaan alat di pekanbaru mendorong munculnya pelaku bisnis baru sehingga menyebabkan intensitas persaingan yang semakin ketat. Permasalahan pelaku usaha alat pancing di Pekanbaru adalah kurangnya memperhatikan aktivitas pesaing seperti penetapan harga yang kurang kompetitif, kurang mengikuti trend produk dan teknik pemasaran yang kurang kreatif sehingga terjadi penurunan pendapatan yang berdampak pada penurunan kinerja. Rendahnya daya saing pelaku usaha disebabkan oleh ketidakmampuan dalam mengidentifikasi keunggulan sehingga kinerja menjadi menurun. Tujuan penelitian ini untuk mengetahui pengaruh competitor accounting terhadap kinerja organisasi melalui keunggulan bersaing sebagai variabel intervening pada usaha alat pancing di Pekanbaru. Populasi dalam penelitian ini adalah 82 usaha alat pancing di Pekanbaru yang terdaftar di Kemenkopukm dengan teknik sampel jenuh yaitu jumlah sampel sama dengan populasi karena jumlah sampel sedikit. Teknik analisa data menggunakan SEM PLS dengan Software Warp-PLS 7.0. Dapat disimpulkan bahwa competitor accounting berpengaruh positif terhadap keunggulan bersaing dan kinerja organisasi. Keunggulan berpengaruh positif terhadap kinerja organisasi. Sedangkan competitor accounting tidak berpengaruh terhadap kinerja organisasi melalui keunggulan bersaing. Kata kunci: Competitor Accounting, Keunggulan Bersaing dan Kinerja Organisasi
Abstrak Inggris :
ABSTRACT THE INFLUENCE OF COMPETITOR ACCOUNTING ON ORGANIZATIONAL PERFOMANCE THROUGH COMPETITIVE ADVANTAGE AS AN INTERVENING VARIABLE Organizational Perfomance evaluation is important for an organization including MSMEs. The high need and interest for equipment fishing in Pekanbaru support the rise of new business entertainers, making the intensity of competition to become progessively more tight. The issue with equipment fishing tackle business Pekanbaru is their absence of attention to competitor’s activities, for example : competitive pricing, less following product trend, and less imaginative promoting methods, resulting in a decrease in income which has an impact on decreased perfomance. The low competitiveness of equipment fishing is caused by the inability to identify advantages so that decreases performance. The point of of this research is to determine the influence of competitor accounting on organizational perfomance through competitive advantage as an intervening varibel in the equipment fishing business in Pekanbaru. The population in this research was 82 equipment fishing business in Pekanbaru registered with the Kemenkopukm using a saturated sampling technques was the same as the population because the number of sample was small.The data analysis technques use SEM PLS with software Warp PLS 7.0. It can be concluded that competitor accounting has a positive effect on competitve advantage and organizational performance. Competitve advantage has a positive effect on organizational performance. Meanwhile, competitor accounting has no effect on organizational performance through competitve advantage. Keyword: Competitor Accounting, Competitive Advantage and Organizational Perfomance
Tahun :
2024
Cover :
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Na :
A
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