Skripsi S1

190501187

TAMARA APRILIJA SARI

Employee institute is a foundation that is usually known by many people or especially among artists, namely a gathering place/home for artists to express their ideas for art projects. Employees of the institute are also an organ that also conducts events whose focus is on music staff, theater employees, dance staff, and especially fine arts. The employees are at the Hang Nadim Gallery. In this study, the theory considered relevant is the Communication Strategy theory put forward by Liliweri. This research uses a qualitative descriptive study approach. The subject of this research is the Riau Artists who are members of the Begawai Institute and the object of this research is the strategy of Riau artists in efforts to restore the environment. Collecting data by means of interviews and documentation and then for data analysis techniques the researchers used the data analysis techniques of the Miles and Huberman models. From this research, it was found that Riau Artists carried out environmental restoration, namely 1). On the vision and mission, Riau artists campaign for environmental restoration. 2). Deciding on a program of activities, voicing cross-art arts in the form of music, theater, dance and fine arts which will be held in the middle of the Emerald Lake. 3). The aim is to convey to the community regarding environmental restoration. 4). Analyzing the audience, the intended target is the general public, to make people aware so they can protect the environment. 5). Identification of communicators, in this campaign the communicators are artists, because the voices of artists may be considered to be heard by the public. 6). Communication/media, this collaboration uses supporting media such as Facebook, Instagram, Youtube, and Mass Media. Keywords : Communication Strategy, Riau Artists, Environmental Recovery

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