Tentang SmartLib Bantuan Pengguna

Skripsi S1

Record Data Skripsi S1

MhswID :

180501001

Judul :

FENOMENA PENGGUNA SECOND ACCOUNT INSTAGRAM PADA KARYAWAN CAKRARAF

Penulis :

ANNISA RAHMAYUNI

Abstrak :

Perkembangan media sosial, khususnya Instagram, melahirkan fenomena penggunaan second account atau akun kedua. Fenomena ini muncul sebagai bentuk strategi pengguna dalam memisahkan identitas digital, menjaga privasi, hingga membedakan ruang personal dan profesional. Penelitian ini berjudul Fenomena Pengguna Second Account Instagram pada Karyawan CakraRaf yang bertujuan untuk mengetahui pengalaman, motif, serta makna penggunaan akun kedua di kalangan karyawan. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan fenomenologi Alfred Schutz. Informan penelitian berjumlah enam orang karyawan CakraRaf yang dipilih melalui teknik purposive sampling. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi, lalu dianalisis menggunakan konsep because motive, in-order-to motive, stock of knowledge, tipifikasi, serta intersubjektivitas. Hasil penelitian menunjukkan bahwa second account dimaknai sebagai ruang privat, media kebebasan berekspresi, perlindungan dari kesalahan teknis, strategi melawan pencitraan di akun utama, hingga ruang profesional untuk promosi. Motif penggunaannya terbagi atas because motive (alasan masa lalu seperti tekanan sosial, kesalahan teknis, dan kebutuhan privasi) serta in-order-to motive (tujuan ke depan seperti ekspresi bebas, menjaga privasi, dan promosi). Dengan demikian, second account bukan sekadar akun tambahan, melainkan strategi digital untuk mengelola identitas ganda antara dunia publik dan privat. Kata Kunci : Second Account, Instagram, Fenomenologi Alfred Schutz, Motif, Makna Sosial.

Abstrak Inggris :

The development of social media, particularly Instagram, has given rise to the phenomenon of using second accounts. This phenomenon emerges as a user strategy to separate digital identities, maintain privacy, and distinguish between personal and professional spaces. This study, entitled The Phenomenon of Second Account Instagram Users among CakraRaf Employees, aims to explore the experiences, motives, and meanings behind the use of secondary accounts among employees. This research employed a descriptive qualitative method with Alfred Schutz’s phenomenological approach. The study involved six CakraRaf employees selected through purposive sampling. Data were collected through in-depth interviews, observations, and documentation, then analyzed using the concepts of because motive, in-order-to motive, stock of knowledge, typification, and intersubjectivity. The findings reveal that second accounts are understood as private spaces, media for free expression, protection against technical mistakes, strategies to resist self-image construction on main accounts, and even professional spaces for promotion. Motives are divided into because motives (past experiences such as social pressure, technical errors, and privacy needs) and in-order-to motives (future goals such as free expression, maintaining privacy, and promotion). Thus, a second account is not merely an additional profile, but a digital strategy to manage dual identities between public and private spheres. Keywords : Second Account, Instagram, Alfred Schutz Phenomenology, Motives, Social Meaning.

Tahun :

2025

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